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One of our most sought-after programmes, the Bachelor of Business Administration (BBA) is open to students from all academic streams.
This comprehensive three-year (six-semester) undergraduate programme offers an in-depth study of theoretical concepts and practical applications across the core areas of business administration.
The curriculum covers a wide range of subjects including managerial economics, business mathematics, Organizational-behavior, accounting, marketing, human resource management, business law, management information systems, financial management, production and operations, advertising and sales promotion, total quality management, business statistics, and behavioral science.
By integrating fundamental business theories with hands-on learning, the programme equips students with strong analytical, managerial, and decision-making skills. It provides both academic and technical training, enabling students to understand the interconnection of various functional areas of business and apply this knowledge effectively in real-world scenarios.
With its broad scope, the BBA programme is ideal for anyone who has completed 10+2 (12 years of formal schooling) and is eager to gain comprehensive knowledge of business practices, management strategies, and emerging trends in the corporate world.
BBA Curriculum Overview
SEMESTER 1
Accounting Fundamentals
Principles of Marketing
Management Foundation
Business Statistics
Business Communication
SEMESTER 2
Fundamentals of Financial Management
Environmental Studies
Fundamentals of Human Resource Management
IT Applications in Business
Individual Excellence and Social Dynamic
SEMESTER 3
Essentials of Production and Operations Management
Principles of Organizational Behaviour
Research Methods for Managers
Cross Cultural Management
Financial Markets and Services
SEMESTER 4
Sales and Distribution Management
Fundamentals of Project Management
Fundamentals of Entrepreneurship
Principles of Consumer Behaviour
Operations Research
SEMESTER 5
Business Strategy
Marketing in Digital Age
Managing Customer Relationships
Financial Planning
Quality Management
Professional Ethics
SEMESTER 6
Brand Management
Fundamentals of International Human Resource Management
Fundamentals of Retailing
Dissertation
BBA Specializations
Human Resource Management
Marketing Management
Finance & Accounting
Computer Science
Entrepreneurship Management & Family Business
Data Analytics
Retail and E-Commerce
Digital Marketing
Direct Selling
General
Fintech
Engineering and Project Management
International Business- IB